2024 Maverick®

VERSATILITY

Built Ford Tough® and Tested

A truck made for adventure needs to last, so engineers at Ford put the Maverick® truck through its paces.
XLT model with optional equipment shown.
A 2024 Ford Maverick® truck is being driven off-road with a bike in the truck bed

Make Every Day an Experience

Go for a spontaneous mountain bike ride or pull up to your favourite team’s stadium and have a tailgate party. Wherever you’re living life, the 2024 Ford Maverick® truck makes enjoying the city just as easy as escaping from it.
LARIAT® model shown. U.S. Model Shown.
A 2024 Ford Maverick® truck parked with people and a bike at a campsite
An aerial view of a 2024 Ford Maverick® in Hot Pepper Red with cargo in the truck bed

FORD FLEXBED® Possibilities

Your Maverick® truck bed allows you to add DIY dividers, available bed lighting and more so you can haul your stuff your way.
LARIAT® model shown. Extra-cost colour option shown. U.S. Model Shown.
A 2024 Ford Maverick® truck with the seats being folded down by a person

Step Up Your Storage

Take advantage of door-pocket storage, standard rear under-seat storage* and the Ford Integrated Tether System (FITS) Accessory Package for whatever stuff life throws at you.
*Hybrid model with available Ford Accessories shown. Maverick® truck rear under-seat storage volume: 2.0 cu. ft. (hybrid) and 2.6 cu. ft. (2.0L EcoBoost®). U.S. Model Shown.
A person's hand is securing a bike in the truck bed of a 2024 Ford Maverick® truck

Secure Your Stuff

Maximize your options when you've got 10 tie-downs for the win. Nothing says pregame like tailgate tie-downs that double as bottle openers. Standard on XLT and LARIAT® models.
U.S. Model Shown.

A Pickup That Lets You Pick up and Go

Need to help a friend move? Want to bring home a 60-inch TV? Have to haul a dirty, messy load? No problem.
XLT model shown. U.S. Model Shown.
A 2024 Ford Maverick® truck is parked at an apartment with people loading a sofa in the truck bed

FX4® Off-Road Package

Take on almost any terrain with 17" aluminum wheels, A/T tires, Hill Descent Control,™ skid plates, tuned shocks and more.128 Your only requirement is a 2.0L EcoBoost® engine AWD.
XLT model with optional equipment and available Ford Accessories shown. U.S. Model Shown.
A 2024 Ford Maverick® truck is being driven off-road with a bike in the truck bed

Accessorize Your Ride

Make your Maverick® truck as unique as you are. There are a ton of ways to personalize your pickup, like with the bed extender shown here.
LARIAT® model with available Ford Accessories and extra-cost colour option shown. U.S. Model Shown.
A 2024 Ford Maverick® truck is parked at a lake with a kayak in the truck bed

Drive Modes to Suit Your Mood

Whether you’re taking your Maverick®truck on the road or off of it, the five standard drive modes — Normal, Tow/Haul, Slippery, Eco and Sport — will help you get where you’re going. Upgrade to the available FX4®Off-Road or TREMOR®Off-Road packages, that come equipped with Normal, Tow Haul, Slippery, Sand and Mud/Ruts drive modes.128
U.S. Model Shown.
  • A close-up of the dash with drive modes on a 2024 Ford Maverick® truck

    Normal Mode

    Made for everyday driving, this is the perfect setting for getting around and away.
    LARIAT® truck interior shown. U.S. Model Shown.
  • A close-up of the dash with a drive mode on a 2024 Ford Maverick® truck

    Tow/Haul Mode

    Hitch up your boat and hit the road. Tow/Haul mode helps you stay in control even while attached to your most expensive toys.
    U.S. Model Shown.
  • A close-up of the dash with a drive mode on a 2024 Ford Maverick® truck

    Slippery Mode

    Switch to this mode to take on wet or snowy roads with confidence.
    U.S. Model Shown.
  • A close-up of the dash with a drive mode on a 2024 Ford Maverick® truck

    Eco Mode

    Monitor driving characteristics such as gear shifts and speed to automatically adjust the engine and transmission performance to help maximize fuel efficiency.
    U.S. Model Shown.
  • A close-up of the dash with a drive mode on a 2024 Ford Maverick® truck

    Sport Mode

    If the open road is calling your name, answer by shifting into Sport mode.
    U.S. Model Shown.

    TREMOR® Off-Road Package

    Thrive when you roll off the beaten path with dark-appearance head and taillamps, rugged all-terrain tires, an off-road-tuned suspension, increased ride height and steel skid plates. Requires the 2.0L EcoBoost® engine and all-wheel drive.

    XLT model with optional equipment shown. U.S. Model Shown.

    Always consult the owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

    Follow all laws and drive on designated off-road trails and recreation areas. Ford is committed to the preservation of the environment and treading lightly.
    A 2024 Ford Maverick® truck with the TREMOR® Off-Road Package driving up a dirt hill

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