2024 Maverick®

PRODUCTIVITY

A New World of Driving: Gas or Hybrid

The 2024 Ford Maverick® truck comes equipped with the standard 2.0L EcoBoost® engine. You can also opt for the available 2.5L hybrid engine.
U.S. Model Shown.
The 2024 Ford Maverick® truck being driven on a highway with green pastures in the background
A 2024 Ford Maverick® is being driven on a dirt road in a scenic location

Available Hybrid Pickup

The available 2.5L hybrid engine is paired with an automatic continuously variable transmission (CVT) for seamless shifting. That means smooth acceleration and operation out on the road so you can enjoy the ride.
U.S. Model Shown.
The 2024 Ford Maverick® truck is being driven on a highway with jet skis on a trailer with the ocean in the background

All-Wheel Drive

Fuel your adventure with the standard 2.0L EcoBoost® engine equipped with all-wheel drive.
U.S. Model Shown.
The 2024 Ford Maverick® truck in Hot Pepper Red is being driven on a road in a scenic location

2.0L EcoBoost® Engine

This engine packs an impressive 250 horsepower and 277 lb.-ft. of torque.68,*

LARIAT® model with optional equipment shown. Extra-cost color option shown. U.S. Model Shown.

*When properly equipped. Horsepower, torque and towing are independent attributes and may not be achieved simultaneously.

Capability That Helps You Seize the Day

This Built Ford Tough® truck offers payload and towing capacity options to fit your needs. Combine that with a multi-position tailgate and available smart storage, and you’ve got the flexibility to tackle life your way.
LARIAT® model shown. Optional equipment shown. U.S. Model Shown.
A 2024 Ford Maverick® truck in Iconic Silver is parked at a nightclub at dusk with people unloading cargo

Tow up to 4,000 lbs. *

You need a truck that can pull its weight — and then some. Go with the 2,000-lb. base towing capacity* or step up to the 4K Tow Package that’s available with the 2.0L EcoBoost® engine and all-wheel drive.
*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers. U.S. Model Shown.
A 2024 Ford Maverick® XL in Oxford White is parked with soil bags being loaded by people at a plant nursery

The Power is in the Payload

1,500 lbs. Max. Payload* stands ready to load it up and lock it in.
*Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Always properly secure cargo. U.S. Model Shown.
A 2024 Ford Maverick® is parked at a dock with a boat in a trailer behind it

Available 4K Tow Package

This package allows you to tow up to 4,000 lbs. * and includes a trailer hitch receiver with a 7-pin connector. Bring your boat or camper on a weekend away. Available with the 2.0L EcoBoost® engine and all-wheel drive.
*When properly equipped, max. towing varies based on cargo, vehicle configuration, accessories and number of passengers. U.S. Model Shown.
  • A 2024 Ford Maverick® in Hot Pepper Red is being driven on a city road with people surrounding the truck

    Connect and Control

    Access remote features like start*/stop, lock**/unlock,** scheduled start, vehicle location, fuel level and oil life with the standard FordPass® Connect.112
    LARIAT® with optional equipment shown with extra-cost colour option shown. U.S. Model Shown.
    *Automatic transmission only.
    **Remote lock/unlock requires power door locks.
  • A person is looking at their cell phone in the middle of a city

    Vehicle Status

    FordPass® keeps your service history and warranty information close at hand. Need an oil change reminder? Vehicle Health Alerts* will let you know. Plus, with FordPass® Connect112 and the FordPass® App,99 remember where you parked and put important details like fuel level and tire pressure at your fingertips.
    *Vehicle Health Alerts require SYNC® 3 version 2.0 or higher and a data connection via a mobile device or FordPass® Connect. See SYNC interface, a dealer or a FordGuide for more information.
  • A person's hand is engaged with a cell phone and the FordPass® App

    Schedule Service

    Set a preferred dealer, then contact them or schedule an appointment* with just a few taps in the FordPass® App.99
    *Available at participating dealers.
  • A person's hands are engaged with their cell phone and the FordPass® App

    Roadside Assistance

    Enjoy peace of mind knowing 24/7 Roadside Assistance115 is just a call or e-request away — even if you’re heading off the beaten path. Our wide range of services includes fuel delivery and winch-outs, so you won’t get stuck even if you’re hauling a trailer. Plus, you can use the FordPass® App99 to track when help will arrive in real time.
  • A person is engaged with their cell phone and the FordPass® App

    FordPass® Rewards

    When you buy or lease a new Ford, we’ll start you off with 42,000 Points that you can use toward service, parts and accessories.
    Modem must be activated within 60 days of purchase through the FordPass® App on a smartphone and remain active for at least 6 months after activation. Buyers of non-modem equipped vehicles will also receive Points and Milestones after enrollment. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. Visit a participating dealer for details. See the FordPass® Rewards Program terms and conditions at FordPassRewards.com for information regarding expiration, redemption, forfeiture and other limitations on FordPass® Rewards Points.
  • A person is seated at a computer with a headset at a call centre

    Guides

    Have a question? A friendly Ford Guide is ready to help via phone or live chat, right in the FordPass® App.99
    A 2024 Ford Maverick® in Atlas Blue is parked near a white tent in a geodesic dome-style mini greenhouse near a house

    Energize Your Drive With 110V Outlets

    Plug in almost anywhere with two available 400-watt 110V outlets — one in the cab and one in the bed. Plug in your electric bike, power your cooler or charge your phone wherever you go.
    XLT model with optional equipment shown. U.S. Model Shown.
    PRE-COLLISION ASSIST

    Pre-Collision Assist with Automatic Emergency Braking (AEB)

    Pre-Collision Assist® with Automatic Emergency Braking (AEB)* scans the road ahead and can alert you to potential collisions with vehicles or pedestrians detected in your path. If an impact becomes imminent and you don’t take corrective action, the brakes can apply automatically. But don’t worry — they’ll only activate if needed.10
    *Pre-Collision Assist with Automatic Emergency Braking detects pedestrians, but not in all conditions, and can help avoid or reduce a collision. It does not replace safe driving. See Owner’s Manual for details and limitations.

    Rear View Camera

    Between glancing in the rearview mirror and craning your neck, backing up can be a pain. The Rear View Camera10 makes it easier to get a great view of what’s behind your vehicle.

    Available BLIS® (Blind Spot Information System) With Cross-Traffic Alert10

    Available BLIS® helps detect and alert you to vehicles in your blind spots,10 while Cross-Traffic Alert can detect traffic behind you when you’re slowly backing out of a parking spot or driveway. Standard on LARIAT®. Available on XL and XLT models.

    Available Lane-Keeping System

    The available Lane-Keeping System10,138 can help you stay in your lane. This smart feature scans your vehicle’s position and can alert you if you’re starting to drift. Having trouble staying between the lines? You’ll see a coffee cup icon letting you know it’s time to take a break. Standard LARIAT®. Available on XL and XLT.
    Lane-Keeping System does not control steering. U.S. Model Shown.

    Adaptive Cruise Control With Stop-and-Go and Lane Centring10, 174

    Adaptive Cruise Control (ACC) with Stop-and-Go and Lane Centring10, 174 is next-level cruise control that can slow your vehicle if traffic ahead has stopped or slowed. When things clear, you’ll resume your set speed.10 The added Lane Centring feature scans lane markings to help keep your vehicle centred between the lines. Standard on LARIAT.®
    *If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation.

    Auto High-Beam Headlamps10

    Dark roads and low-visibility situations don’t have to catch you off guard. Standard Auto High-Beam Headlamps can automatically switch on in poor lighting conditions and dim when they sense oncoming headlights. Keep your hands on the wheel and your focus on the drive.10

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